Use one H1 and a clean H2/H3 outline on every page
One H1 per page, then H2s for sections, then H3s under them. No skipped levels.
Worth up to 7 points
Why it matters
AI models use heading hierarchy to chunk pages into semantic sections. Pages with no H1, multiple H1s, or H2s nested inside H4s confuse both crawlers and screen readers. Pages with a clean outline get cited more accurately.
How to fix it
1. Exactly one H1 per page
The H1 should describe the page in a sentence. Don't reuse a sitewide logo wordmark as the H1 on every page.
2. Use H2 for major sections, H3 for subsections
Don't skip levels. An H2 followed by an H4 with no H3 in between is a hierarchy violation.
3. Don't use headings for styling
If you want big text, use a `<p class="text-4xl">` or a presentational class — not an H2. Headings are semantic, not cosmetic.
FAQ
- Can the H1 be visually hidden?
- Yes, with a screen-reader-only class (`sr-only` in Tailwind). Crawlers and AT still see it. But prefer a visible H1 when possible.
See your own score
Run a free Crawlable scan to find every check that needs fixing on your site — not just this one.
Check my site